WHAT'S YOUR GREATEST CHALLENGE  GROWING YOUR BUSINESS?

The last couple of years have been challenging for small business. Whether you've been in business 2 weeks, 2 years or 10 years or more, you have probably come across more hurdles than you ever thought possible during these times.  Do you fall into any of these categories of challenges?

1.  Not enough customers and you don't know how to find them
2. Either NO website, a bad website, a site you think is good but is not bringing in any revenue
3.  Not enough FUNDS in order to pay for the marketing you need (cash flow)
4. You love WHAT you sell, but you're not that good of a salesperson
5. Nobody (or not enough people) know who you are (company branding)
6.  Too small of a marketing budget

Hands Down, one of the BIGGEST Challenges for Small Businesses... 
LACKING CUSTOMERS but also. . .
LACKING the skills and knowledge to FIND customers who want, need and desire your product or service.

After all, if you don't have customers, you don't have sales.
If you don't have sales, well..
You don't have much of a business.   That's why we are here to help!

Our goal is to EMPOWER  you to be successful in your business.  We fill in where you are LACKING. 

 

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How are customers viewing your business?  Do you know?  Are you able to collect customer reviews?   Do you currently have bad reviews?

Being successful in business is more than just a good quality product or service.  Your business reputation is critical, but very often overlooked and under emphasized.

Customers are not fans of salespeople.    In fact, studies have found that most customers have a great distrust in sales people.   BUT, what research also shows is that customers do believe what other customers are saying about your business.   Other customers are seen as someone who has a "dog in the fight" so to speak and are seen as more authentic and trustworthy.

Did you know.  .  .
​* 92 percent of consumers now read online reviews.  
* 40 percent of consumers form an opinion by reading just one to three reviews  
* 80 percent trust reviews as much as personal recommendations  
* 88 percent of online shoppers incorporate reviews into their purchase decision

Managing Reviews:  Whose Job is it?

If you don't know the status of the local online reviews of your company, it might be time to start looking and evaluate it.

Stopping reviews from harming your business (every business has the occasional negative review) and then using reviews to grow your business has three basic components:

1) Review Notification;   Getting alerts when a new online review is posted about your business; 

2) Review Management:  Quickly and diplomatically responding to every review and seeking a "turned review" where the reviewer posts again about the situation being resolved successfully;

​3) Review Solicitation:  Actively recruiting reviews to have some control over what is being said and where it is being posted.

You'll begin to start seeing job titles such as "Online Review Coordinator" and "Online Relationship Manager" cropping up in companies like yours.

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GETTING THE BIGGEST BANG FOR YOUR BUCK

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Why do so many customers today read online reviews?   Well, it's really just for one reason:  They are deciding where to spend their money!  Because of the trust customers have in each other, the single best use of investment for any business is to protect, promote and  preserve their online presence.   You can be the best in the world at creating "leads" for your business, but converting those leads into customers hinges on the online reputation your past customers have created for you.

What if there were a way that you as a business owner could take control over that review process to maximize the positive and minimize the negative?   Would it be worth the investment?   The statistics stay YES!!!  It pays off by leaps and bounds!

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Copyright 2019.   The Rock Solid Solution.